From the outset, we understood that a brand with Luker’s history required a distinctive visual style. We opted for hand-painted illustrations instead of photography to better convey the human warmth of the process.
We created a comprehensive map of the cacao journey: from cultivation to export. Each stage was represented with warm, vibrant colors to reinforce the positive perception associated with the brand.
We developed multiple scripts and tested various narrative structures until we achieved a clear and accessible proposal for any audience. Finally, we selected a dynamic English voiceover and developed subtitles to ensure the video was understandable and universally appealing, highlighting Luker’s work and its relationship with the producing communities.