Indigenous Communities
for the Forests
Client
United Nations Development Programme (UNDP)
Country
Colombia
Services
Animation
Indigenous Communities for the Forests was a 2024 funding call designed to encourage community-led projects focused on climate change and biodiversity. It targeted Indigenous communities located in the regions of Nariño, Caquetá, Putumayo, and Guaviare.
El Reto
We had to create a message that would build trust and spark interest, to achieve this, it was important to use colors, shapes, and symbols that resonated with the communities we wanted to reach.
The Solution
We created a graphic style based on a green and red color palette. We designed the characters taking into account gender diversity, clothing, and symbols. Finally, we created a script that was simple, clear, and direct. All of this resulted in a video that boosted the call for submissions and generated hundreds of entries.
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